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March 23, 2009 / Kuan

Rethinking online ad

Just read this post on RevenueTwoPointZero, and it mentioned something that triggered my thought:

Here’s our strategy:

  • Dramatically increase the size of the ad to 480 pixels by 480 pixels.
  • Reduce the amount of clutter to create a more attractive environment for the ad.
  • Limit ads to one per screen to increase impact.

And, the site will look like this:

Instead of:

Really? I mean the ad-friendly version does not look like web front page anymore. Oh come on, we must do better than this. Ads online do need to be more attractive than the one showed at the bottom image, but there is more than one way to attract readers than simply enlarging it. More witty, catchy headlines in the ads? More appealing, creative graphics?

In the end, it’s what it says matters, not how big it is.


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