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April 14, 2009 / Kuan

Love the Designer: Sebastian Gram

I saw two portfolio identity design by Sebastian Gram today:  rw/2 identity design, and Danish law company leoni advokater .

rw/2>>

Leoni advokater>>

WOW.

I love his work because he is able to define the core of identity design that maybe I will never get: simplicity and perfection.

Dieter Rams says that great design is as little design as possible (his article on Good design). I look at his rw/2 stuff, thinking, behind his simplicity, all are his design choices. Leaving something out is much harder than keeping something in when it comes to identity design. A lot of things can be represented as rw/2, but Sebastian Gram chose Helvetica and green + white.

Perfection.

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2 Comments

Leave a Comment
  1. Rebecca Yan / Apr 20 2009 3:51 am

    “Leaving something out is much harder than keeping something in when it comes to identity design. ” that is sth that comes to me when i am designing the ad.

    • kuanluo11 / Apr 20 2009 4:11 am

      haha, absolutely! :) Me too!

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